Produced by the Knowledge Center, an executive conference from S&P Global Market Intelligence
The U.S. cable industry’s broadband advantage and aggressive bundling stance provide ample reason for optimism without negating the competitive and regulatory challenges that loom large.
Operators are entering a new phase in the video segment that will require a delicate balance between maintaining the business advantages of channel aggregation while embracing the skinny bundle with multiscreen access and time shifted content to appeal to new consumer viewing patterns. Meanwhile, the industry is preparing for the next wave of broadband competition in the race to 1Gbps and looking for ways to leverage wireline footprints to tackle mobility.
The evolution of the business is playing out in parallel with unprecedented regulatory challenges, which evoke potential outcomes ranging from bureaucratic headaches to existential threats of disintermediation.
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What to expect from the 2016 event:
The next step in aggregation: Major operators are poised to join their smaller peers in offering integrated access to popular OTT subscription services. The side-by-side access to commercial-free content raises concerns that are gradually losing out to the advantages of increased relevancy.
The rise of the virtual service provider: Online video services are adding live linear channels to offer a skinny bundle alternative to traditional multichannel service providers. The industry’s response to Sling TV and Hulu’s new offering hinges on complex contractual rights and business dynamics.
Unlocking the Box: The FCC’s push to open the video business to third party hardware signals the potential for damaging disintermediation, but a more measured outcome is likely to tilt the home CPE model toward third party devices and accelerate the evolution of the set-top box.
The broadband equation: High-speed data has never been more important for service providers, but the looming reality of full penetration has the industry looking for ways to leverage broadband pipes for the next opportunity.
SWOT Grab bag: The industry’s threat and opportunity matrix has never been more crowded, including TV everywhere, commercial services, advanced user interfaces, enhanced advertising, cloud DVRs and the connected home to name a few.
With our fresh look format, designed to maximize networking opportunities, this year’s event is one not to be missed.