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Media School: Modeling for Success

Produced by the Knowledge Center, executive training from S&P Global Market Intelligence

Give your firm's analysts a leg up on the competition. Send them to Media School! Attendees receive intensive instruction in applying financial tools to the media industry. Media School provides new participants, with just a year or two of experience, a fresh and clear view of the "big picture," so they can provide better information and analysis for their companies, clients, and investors.

We are excited to present a refreshed agenda in 2017 with the focus on models and metrics. Our training modules will introduce you to the main drivers and economics within each sector. Attendees will also have an opportunity to engage in frank discussions with each other about how to best analyze industries and the key data that drives an economic framework.

Media School is a comprehensive two-day training for analysts and executives engaged in the economics and operations of the TMT (Technology, Media, and Telecommunications) industries. This year, Media School will present an exciting new format featuring models and key metrics to help attendees analyze the industries’ rapidly evolving economics and best practices.

The training focus is on how to analyze industries, including various approaches for calculating metrics and for using the data to make valid assumptions and create credible projections.

The content will feature analytical frameworks and key metrics on various sectors in TMT published in Kagan reports offered by S&P Global Market Intelligence and by the leading companies in the sectors.

Industry modules will highlight the:

  • Scale (i.e. reach, share, subscribers, households, potential and harvested revenues).
  • Measurement metrics (ratings, ratios, penetration, take rates, ARPUs).
  • Economic mix of ad driven, subscription, pay or royalties.
  • Industry factors and assumptions.

Best practices will review appropriate protocols to follow when analyzing sectors, including the proper use of public, published, and proprietary data.

Speakers

Bishop Cheen
S&P Global Market Intelligence
Consultant and Blogger
Diana Wilkin
Broadcast, Share Rocket Inc.
President
Henry Gola
Wiley Rein LLP
Attorney at Law

Media School: Modeling for Success Agenda

TIME
WEDNESDAY, August 9th
08:30 am
Welcome and Introductions
08:45 am
Media and Communications Overview
This module will present a graphic overview on the economics and transactional relationships of content, distribution, providers and end users. It will also break out all measurable sub-sectors in media, media tech, and telecom by the three key economic categories of advertising, subscription, and purchase.

  • • Graphics on economics and relationships of content to distribution to consumer
  • • Big picture (pie charts) 2017 revenues among all media and telecom
    •     • Advertising (sectors)
    •     • Subscription (sectors)
    •     • Purchase - i.e. physical and pay-per-use (sectors)
09:15 am
Advertising: The Driving Force in Media and Communications
The ad universe is still growing and rapidly changing in the digital age. This module shows how, how much, and why.

  • • Analogue
  • • Digital advertising
    •     • Video
    •     • Display
    •     • Search
    •     • Radio broadcast digital
    •     • Online radio digital
09:45 am
Best Practices
Discover and review the best protocols for what and how to model, assumptions, analytical techniques, shortcuts, data search and harvesting, copyrights, permissions, and ethics.
10:15 am
Break
10:30 am
Old Media is New Again
Here, you will review the key revenue and expense items including new business line items in the rapidly changing digital universe.

  • • Radio broadcasting
  • • Hispanic Broadcasting:
  • • TV stations and network O&Os
    •     • Radio
    •     • TV
  • • Outdoor
  • • Newspapers
  • • Theater economics
  • • Home video (rents, subscriptions, purchases)
12:00 pm
Q&A, Morning Summary, and Afternoon Preview
12:15 pm
Lunch
01:15 pm
Multichannel Metrics and Economics
This session will provide you with a broad array of analytical frameworks to analyze competitive industries, each with unique advantages and limitations for distributing content, providing services to its customer base, delivering reach and impact for its advertisers, and adding value to its investors.

  • • Cable
  • • DBS
  • • Telco
  • • OTT
  • • OTT SVOD
  • • Internet VOD (subscriptions, rents, buys)
03:00 pm
Break
03:15 pm
Multichannel Metrics and Economics (continued)
  • • Music services
  • • New Media Ahead
    •     • ATSC 3.0
    •     • 5G
04:30 pm
Wireless: The Untethered Mobile Universe
This module will present an overview on key economic considerations and developments in mobile services

  • • Wireless: including subs, revenues, ARPUs, EBITDA
  • • Connected cars and homes
TIME
THURSDAY, August 10th
08:30 am
Preview of Day Two and Q&A
08:45 am
Content: The Compelling Matter that Fills Our Pipes
While distribution has been morphing at digital speed, great content is still the holy grail for consumers and providers. This session focuses on the economics of content and how to measure it.

  • • Programming economics
  • • Movie economics
  • • Cable Networks
  • • Multichannel programming costs
  • • Multichannel program costs for on demand
  • • Multichannel premium TV (theatrical and originals)
  • • OTT
10:15 am
Break
10:30 am
Spectrum: The Finite Platform in Our Infinite Wireless World

Henry Gola, Attorney at Law, Wiley Rein LLP
Here, you will learn how the ongoing multiyear process of making wireless services faster and more efficient to meet our insatiable mobile appetites is progressing, and what the impact has been and will likely be in the future in terms of consumption, competition, economics, and values.

  • • Auction summary
  • • Values
  • • Economic Impact ahead
11:30 am
Social Media: An Economic Force with Profound Impact

Diana Wilkin, President, Broadcast, Share Rocket Inc.
Nothing has influenced interactions between commerce and consumers like social media. Harnessing the economics has been daunting, but we are beginning to achieve critical mass to support Wall Street’s liberating valuations.

  • • Advertising
  • • Publishing
  • • Monetizing content
  • • The next revolution
12:15 pm
Lunch
01:15 pm
Brave New World of Mobile and Virtual Networks
Discover how viable you think the new breed of online, mobile, and virtual networks may be ahead by comparing their key data sets and economic models. Is disruptive new media susceptible to being disrupted itself by emerging sectors, with a new wave of innovative players?

  • • Streamers
  • • Networks
  • • Publishers
  • • What’s on your phone? (Group discussion)
02:00 pm
Team Exercise: Analyze and Model a New OTT Service
Here is where attendees get to put to use much of the training from Media School by selecting and organizing operating and economic data into a credible model that measures and projects the economics of a new start-up media service.
03:00 pm
Team Presentations
03:45 pm
Group Takeaways and Q&A
04:00 pm
Conference Survey and Assessment
05:00 pm
Day Two Concludes
More

Ticket Info

Early Bird Rate: $1195
(expires June 23, 2017)

Registration Fee: $1395

Register

Event location

Downtown Conference Center
157 William Street
New York, NY
+1 (212) 618-6990

Group pricing discounts and in-house options are available.
Call +1 (888) 991-7786 for more information.

FAQs

Who Attends?
This course is tailored to analysts, associates, finance professionals, and consultants at:

  • Technology and media companies
  • Investment banks
  • Investment management firms
  • Consulting companies

What is the dress code?
Business casual

Do I need a laptop?
Yes, because this seminar features Excel based analysis, participants will need to bring a laptop computer with access to Microsoft Excel and a calculator.

What is the cancellation policy?
Cancellations for this program are eligible for a full refund, less a $150.00 administrative fee, if received at least 15 business days prior to the start of the program. Cancellations received after that date but at least 5 business days prior to the start of the program receive a credit in the amount of the registration fee, less a $150.00 administrative fee, to attend another Knowledge Center program within 13 months. Cancellations received fewer than 5 business days prior to the start of the program are not eligible for a refund or credit.

Attendee substitutions from the same company may be made at any time.

In the event of a cancellation from a group discount, refunds or credits are issued beginning with the most heavily discounted price, minus a $150.00 administration fee.

"No shows" - or those who cancel within 15 days of the program - and have registered under the Invoice option, remain liable for the full program fee.

The Knowledge Center reserves the right to cancel/change programs, content, speakers or venue at any time. The Knowledge Center reserves the right to make portions of the program registration information available to program sponsors. The Knowledge Center will not be held liable for any costs incurred by registrant due to individual registration cancellation. In the event that a seminar is cancelled due to inclement weather, faculty cancellation or force majeure, the Knowledge Center will refund the registrant's tuition in full, however the Knowledge Center will not be liable for incidental or consequential out of pocket expenses incurred by the registrant. If you have questions regarding the Knowledge Center's refund, complaint or program cancellation policy, please call us at (434) 951-7786.

Registrant, as an individual person attending a Knowledge Center conference, seminar, or other program, hereby grants permission to the Knowledge Center to use and publish his or her image, likeness, or testimonials collected in connection with the program for advertising and trade purposes in connection with the Knowledge Center’s conferences, instructional, and/or marketing activities.

Continuing Education Credits

13.5 Hours of Continuing Education Credit
As a participant in the CFA Institute Approved-Provider Program, SNL Knowledge Center has determined that this program qualifies for 13.5 credit hour(s). If you are a CFA Institute member, CE credit for your participation in this program will be automatically recorded in your CE tracking tool.
15.5 Hours of CPE Credit
Participants who complete this program qualify for 15.5 hours of CPE credit (Specialized Knowledge and Applications). Program Level: Intermediate. Delivery Method: Group-Live. Knowledge Center is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.