SNL Kagan Study Finds that Films and Television Shows Are More Digitally Accessible Than in Previous Years

Report Surveys the Availability of the Most Popular and Critically Acclaimed Film and TV Titles on Legal Online Platforms in the U.S.

Mar 17, 2016 / 10:00 AM
Monterey, CA

Announced today, SNL Kagan, a group within S&P Global Market Intelligence, released a new study entitled U.S. Availability of Film and TV Titles in the Digital Age. The study quantifies the availability and growth of legitimate digital offerings of film and TV series in the U.S. based on a review of 33 major online video-on-demand distributors and 14 TV Everywhere on-demand services. 

“Content creators and providers have truly embraced digital delivery. According to our research, premier content is highly accessible online for consumers, which is paramount in driving the growth of digital home video. This space is not dominated by one player, but rather, the majority of the content is available from at least five sources,” noted Wade Holden, research analyst with S&P Global Market Intelligence. “Consumers now have access to major motion pictures and TV series in the palms of their hands in a number of ways, whether it's through the iTunes or Google Play store, Netflix, Hulu or Amazon Prime app or the TV Everywhere services. This competitive landscape has led to an explosion of choices for consumers both in terms of the types of content available and variety of pricing structures.”

Key findings from the U.S. Availability of Film and TV Titles in the Digital Age report include:

  • 98% of premium films and 94% of premium TV series were digitally available on at least one of the online services that were reviewed, including online video-on-demand (VOD) and TV Everywhere on-demand services.
  • In the online video-on-demand market, which provides access through online platforms in addition to TV set top boxes and includes electronic sell-through, online rental, and subscription VOD, 97% of premium films were digitally available on at least one of the online VOD services we reviewed – up from 94% in 2013. The report also found that 93% of premium TV series were digitally available on at least one of the online VOD services SNL Kagan reviewed – up from 85% in 2013.
  • On TV Everywhere on-demand services, which provide online access via an authenticated paid subscription, 96% of premium films and 82% of premium TV series were digitally available on at least one of the services reviewed.
  • Moreover, the online availability of popular and critically acclaimed films and television shows was not limited to one or a few online services. 95% of premium films and 84% of premium TV series were digitally available on at least five of the online services reviewed. 

Summary Findings of Digital Title Availability

The study was commissioned by the Motion Picture Association of America (MPAA).

About SNL Kagan

SNL Kagan, a division of S&P Global Market Intelligence, is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and industry analysis into an electronic database available online and updated around the clock. For more information, visit

About S&P Global Market Intelligence

S&P Global Market Intelligence, formerly S&P Capital IQ and SNL Financial, is a division of McGraw Hill Financial (NYSE:MHFI). The firm is a leading provider of financial and industry data, research, news and analytics to investment professionals, government agencies, corporations, and universities worldwide. S&P Global Market Intelligence integrates news, comprehensive market and sector-specific data and analytics into a variety of tools to help track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuation and assess credit risk. For more information, visit

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