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Media School: Modeling for Success

Produced by the Knowledge Center, executive training from S&P Global Market Intelligence

Give your firm's analysts a leg up on the competition. Send them to Media School! Attendees receive intensive instruction in applying financial tools to the media industry. Media School provides new participants, with just a year or two of experience, a fresh and clear view of the "big picture," so they can provide better information and analysis for their companies, clients, and investors.

And for more experienced analysts and executives, Media School is a valuable refresher course covering the most topical new developments that impact whole sectors, companies, start ups, investors, and suppliers engaged in TMT (Technology, Media & Telecommunications).

With capital markets surging, don’t miss out on this opportunity to gain meaningful insight into the dynamic economic forces shaping today’s TMT industries.

We are excited to present a refreshed agenda in 2017 with the focus on models and metrics. Our training modules will introduce you to the main drivers and economics within each sector. Attendees will also have an opportunity to engage in frank discussions with each other about how to best analyze industries and the key data that drives an economic framework.

Media School is a comprehensive two-day training for analysts and executives engaged in the economics and operations of the TMT (Technology, Media, and Telecommunications) industries. This year, Media School will present an exciting new format featuring models and key metrics to help attendees analyze the industries’ rapidly evolving economics and best practices.

The training focus is on how to analyze industries, including various approaches for calculating metrics and for using the data to make valid assumptions and create credible projections.

The content will feature analytical frameworks and key metrics on various sectors in TMT published in Kagan reports offered by S&P Global Market Intelligence and by the leading companies in the sectors.

Industry modules will highlight the:

  • Scale (i.e. reach, share, subscribers, households, potential and harvested revenues).
  • Measurement metrics (ratings, ratios, penetration, take rates, ARPUs).
  • Economic mix of ad driven, subscription, pay or royalties.
  • Industry factors and assumptions.

Best practices will review appropriate protocols to follow when analyzing sectors, including the proper use of public, published, and proprietary data.


Bishop Cheen
S&P Global Market Intelligence
Consultant and Blogger
Diana Wilkin
Broadcast, Share Rocket Inc.
Henry Gola
Wiley Rein LLP
Attorney at Law

Media School: Modeling for Success Agenda

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Who Attends?
This course is tailored to analysts, associates, finance professionals, and consultants at:

  • Technology and media companies
  • Investment banks
  • Investment management firms
  • Consulting companies

What is the dress code?
Business casual

Do I need a laptop?
Yes, because this seminar features Excel based analysis, participants will need to bring a laptop computer with access to Microsoft Excel and a calculator.

What is the cancellation policy?
Cancellations for this program are eligible for a full refund, less a $150.00 administrative fee, if received at least 15 business days prior to the start of the program. Cancellations received after that date but at least 5 business days prior to the start of the program receive a credit in the amount of the registration fee, less a $150.00 administrative fee, to attend another Knowledge Center program within 13 months. Cancellations received fewer than 5 business days prior to the start of the program are not eligible for a refund or credit.

Attendee substitutions from the same company may be made at any time.

In the event of a cancellation from a group discount, refunds or credits are issued beginning with the most heavily discounted price, minus a $150.00 administration fee.

"No shows" - or those who cancel within 15 days of the program - and have registered under the Invoice option, remain liable for the full program fee.

The Knowledge Center reserves the right to cancel/change programs, content, speakers or venue at any time. The Knowledge Center reserves the right to make portions of the program registration information available to program sponsors. The Knowledge Center will not be held liable for any costs incurred by registrant due to individual registration cancellation. In the event that a seminar is cancelled due to inclement weather, faculty cancellation or force majeure, the Knowledge Center will refund the registrant's tuition in full, however the Knowledge Center will not be liable for incidental or consequential out of pocket expenses incurred by the registrant. If you have questions regarding the Knowledge Center's refund, complaint or program cancellation policy, please call us at (434) 951-7786.

Registrant, as an individual person attending a Knowledge Center conference, seminar, or other program, hereby grants permission to the Knowledge Center to use and publish his or her image, likeness, or testimonials collected in connection with the program for advertising and trade purposes in connection with the Knowledge Center’s conferences, instructional, and/or marketing activities.

Continuing Education Credits

13.5 Hours of Continuing Education Credit
As a participant in the CFA Institute Approved-Provider Program, SNL Knowledge Center has determined that this program qualifies for 13.5 credit hour(s). If you are a CFA Institute member, CE credit for your participation in this program will be automatically recorded in your CE tracking tool.
15.5 Hours of CPE Credit
Participants who complete this program qualify for 15.5 hours of CPE credit (Specialized Knowledge and Applications). Program Level: Intermediate. Delivery Method: Group-Live. Knowledge Center is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: