JD.com Inc. signed a partnership with Japanese convenience store major FamilyMart UNY Holdings Co. Ltd., as the Chinese e-commerce giant continues to ramp up its push into offline retail.
The deal enables JD.com shoppers to use the on-demand grocery delivery service JD Daojia to order products stocked at FamilyMart, and have them delivered within 30 minutes from the chain's 212 core locations in Beijing, Shanghai, Shenzhen and Chengdu.
JD Daojia previously added to its service nearly 1,000 stores under two other Japanese convenience store giants, Seven & i Holdings Co. Ltd. and Lawson Inc.
A statement posted Feb. 27 on JD Daojia's Weibo page said the platform currently hosts a total of 4,000 convenience stores, with their aggregate gross merchandise volume during January being three times higher than the year-ago period. For 7-Eleven, which joined in early 2016, sales in January surged 400% year over year.
It estimates that another 500 FamilyMart stores and 3,000 7-Eleven and Lawson stores will be added by the end of this year.
Founded in 2014, JD Daojia is available in 22 Chinese cities with more than 30 million registered users. Its services cover categories including supermarket and convenience stores, fresh products, flowers, bakeries and healthcare.
The platform said it has raised nearly US$700 million in funding from JD.com and other investors such as Walmart Inc., Sequoia Capital and DST Global.