Fashion retailer Nordstrom Inc. said March 8 that it completed the acquisition of two retail technology companies, BevyUp and MessageYes, as part of its efforts to enhance customer experience through technology integration.
BevyUp is a Washington-based internet marketing service that helps create personalized shopping experiences. Nordstrom said BevyUp's digital platform will be integrated with the Nordstrom employee app that will be launched in the coming year.
Washington-based MessageYes uses artificial intelligence to improve the discovery and purchase processes of items. The service was founded in 2015.
Financial terms of the deals were not disclosed by Nordstrom.